Led the research that drove significant changes to a core flagship offering for a women’s executive network, driving user satisfaction to increase from 40% to 75%.

Owned research to inform a new premium membership package (Leadership Assessment + 1:1 Coaching) that had a 32% uptake rate, resulting in +$2M in ARR in 3 months.

Developed user personas and jobs to be done for a novel mental fitness coaching app.

Owned user needs research that built a zero-to-one digital mental health coaching experience — from pilot testing to enterprise wide launch and evaluation.

Owned research that identified how users could fund their membership via corporate L&D funds, which led to a new sales motion and an expanded pipeline.

Developed, scaled, and built reporting for an ecosystem-wide customer satisfaction survey to enable business-wide insights.